Introduction
Hello and congratulations on getting access to this video course on the Instagram Profit Map. You are going to learn how to profit from Instagram without having to sell.
Alright. So this is Video #1 which is the introduction. And what I want to do now is give you a quick overview of what’s inside this video course So welcome back to Video #2, which is Platform Comparisons. And the reason why this is so important is because the problem and the reason why most people fail at specific social platforms is they enter that platform thinking that they can use what they do on Facebook on Instagram, or what they do on YouTube on Instagram. But the reality is that you are entering a totally different culture, so imagine entering a totally different culture and trying to do something that works in a different culture. That’s not going to work, right? So you need to know the differences and you need to make sure that you are in the right mindset before you actually move in. So did you know that there is a big difference between Facebook, YouTube andInstagram? Well let’s talk about that. So knowing how they behave, how users behave, how they expect you to behave and their expectations of you are important, alright? So that increases your sales, yoursuccess rate on all that. So this is where it's easy to fail as often, you know, we enter a specific culture like I said that has certainexpectations and not following these rules just gets you avoided or seen as a spammer. So you do not want to be seen as a spammer or be seen as an outsider, you want to be seen like you are part of theculture, alright? So that’s what I am trying to get at here. So let’s talk about the differences. YouTube -- people go here to learn how to do something, so you got a lot of DIY's or people who like to do things themselves. Like say for example you break something on your wall, you need to learn how to patch it up, you go on YouTube, you learn how to do things. Plus,people go there to kind of distress, they like to watch entertaining videos, they like to watch, you know,people singing or people dancing or learn how to do something basically. So that’s what YouTube is, you can’t really take that same concept and bring it over to Instagram because it’s totally different, right? Facebook. Facebook is a great place for people to see what’s happening, to discover what is happening in the world, what their friends are doing, what people that have similar interest are doing, they can join groups and all of that. So it’s all about discovery, alright, so many different ways of discovery. Now Instagram on the other hand is where people come here to get inspiration, to get ideas, so they might have discovered something on Facebook but they want to get more ideas about it from Instagram. So if you’ve noticed, Instagram is a platform with a lot of beautiful esthetically pleasing images. So that’s another thing you want to make sure, that you have really esthetically pleasing images. So if you are not a person that create really good images you are going to need to have a program to do that. And we will talk more about that later on, you can use these programs to create beautiful looking quotes, beautiful looking images and all that, but that’s something to keep in mind. But people come here to get ideas,they tend to follow brands, they want to know more about the brand, right, they want to follow their favorite celebrities, they want to follow the lifestyles, they want to see what’s happening. So I will give you some examples and concrete situations that you can actually get a better idea of howall of this works, but really what I am trying to set you up for is success, and set you up for the right mindset, so that you move in and you are able to close more sales, close more leads, generate more followers and fans, and that’s the whole goal at the end of the day. Now Instagram and Facebook have very different audiences. Now you will notice now that Facebook has bought out Instagram, but they still have very, totally different audiences, something that works on Facebook may not work on Instagram. So just keep that in mind, different platforms, even though if something works there doesn’t necessarily mean it’s going to work on Instagram. Aso you know exactly what to expect ahead of time, and that just gives you an idea of all the pieces of the puzzle and how they fit together, and implementation will be a lot faster.Alright. So Video #1 is this particular video, as I said. Video #2 is Platform Comparison, so we are going to take a look at YouTube, Facebook and Instagram and the reason why is because we want to get an ideaof the atmosphere and the environment and the behaviors so that when you enter Instagram you do it correctly. Video #3, we are going to talk about Starting On The Right Foot. Video #4, we are going to talk about How To Build A Brand or a Lifestyle, and this is key specifically and especially for Instagram, and you will see in just a minute. Video #5 is What Creates Inspiration, and that will make more sense in just a minute. Video #6, we are going to talk about You Get One URL, and with Instagram profiles you can’t really put the link in all of your posts like Facebook, it’s just one URL. So how do you make money with that, and we will talk more about that in the later video. So Video #7, we are going to talk about how to sell on Instagram. Video #8, we are going to talk about Sponsored Posts and how do you can make money with that as you grow and how you can use that to actually build your Instagram profile literally overnight.So now what I want to do is talk about mindset, because having the right mindset in going into this is so important. And the reason why is because a lot of times as sellers, product owners or service owners or whatever -- business owners, you are at the end of the day -- you are trying to sell your product, right? Shopify store, affiliate store or whatever. But instead of focusing on selling you want to focus on influencing and creating a brand and creating a lifestyle. That’s what Instagram is all about and how that is different. And we will talk more about the differences in the next video.
But here is what you need to get started, which is pretty self-explanatory. You are going to need, #1, an
Instagram account and of course you will need an idea of what you will be influencing people about,
which indirectly will sell your product and service. But it will make more sense as I go through the course,
alright?
So with that said let me jump on over to Video #2.
So welcome back to Video #2, which is Platform Comparisons. And the reason why this is so important is because the problem and the reason why most people fail at specific social platforms is they enter that platform thinking that they can use what they do on Facebook on Instagram, or what they do onnYouTube on Instagram. But the reality is that you are entering a totally different culture, so imagine entering a totally different culture and trying to do something that works in a different culture. That’s not going to work, right? So you need to know the differences and you need to make sure that you are in the right mindset before you actually move in. So did you know that there is a big difference between Facebook, YouTube and Instagram? Well let’s talk about that. So knowing how they behave, how users behave, how they expect you to behave and their expectations of you are important, alright? So that increases your sales, your success rate on all that.So this is where it's easy to fail as often, you know, we enter a specific culture like I said that has certain expectations and not following these rules just gets you avoided or seen as a spammer. So you do notwant to be seen as a spammer or be seen as an outsider, you want to be seen like you are part of the culture, alright? So that’s what I am trying to get at here.
So let’s talk about the differences. YouTube -- people go here to learn how to do something, so you got a lot of DIY's or people who like to do things themselves. Like say for example you break something on your wall, you need to learn how to patch it up, you go on YouTube, you learn how to do things. Plus, people go there to kind of distress, they like to watch entertaining videos, they like to watch, you know,people singing or people dancing or learn how to do something basically. So that’s what YouTube is, you can’t really take that same concept and bring it over to Instagram because it’s totally different, right? Facebook. Facebook is a great place for people to see what’s happening, to discover what is happening in the world, what their friends are doing, what people that have similar interest are doing, they can join groups and all of that. So it’s all about discovery, alright, so many different ways of discovery. Now Instagram on the other hand is where people come here to get inspiration, to get ideas, so they might have discovered something on Facebook but they want to get more ideas about it from Instagram.
So if you’ve noticed, Instagram is a platform with a lot of beautiful esthetically pleasing images. So that’s another thing you want to make sure, that you have really esthetically pleasing images. So if you are not a person that create really good images you are going to need to have a program to do that. And we will talk more about that later on, you can use these programs to create beautiful looking quotes, beautifullooking images and all that, but that’s something to keep in mind. But people come here to get ideas, they tend to follow brands, they want to know more about the brand, right, they want to follow their favorite celebrities, they want to follow the lifestyles, they want to see what’s happening. So I will give you some examples and concrete situations that you can actually get a better idea of how all of this works, but really what I am trying to set you up for is success, and set you up for the right mindset, so that you move in and you are able to close more sales, close more leads, generate more followers and fans, and that’s the whole goal at the end of the day. Now Instagram and Facebook have very different audiences. Now you will notice now that Facebook has bought out Instagram, but they still have very, totally different audiences, something that works on Facebook may not work on Instagram. So just keep that in mind, different platforms, even though if something works there doesn’t necessarily mean it’s going to work on Instagram.